NHTSA new study + Aegis Mobility 2014 Distracted Driving Survey
Despite the growing awareness, media coverage, accidents and fatalities from distracted driving, we have seen a steady trend in responses to our annual survey. Company attitudes and their approach to managing distracted driving have changed little over the past few years. What has changed is a drop in the level of confidence respondents have in the enforcement methods being used. On the one hand we have growing awareness of the distracted driving problem, while on the other we have decreasing confidence in policy enforcement. And the response seems to be to stick with the same monitoring and enforcement methods. Is it time for a new approach?
The NHTSA just released a new study that shows Distracted Driving accounts for 15% of economic impact motor crashes cause, which tallies up to $129 billion when looking at the overall societal harm caused by these crashes. Surely it is time to take a more proactive approach and look at technology solutions to help curb these distractions and further promote safe driving behaviors.